Scaling Solutions
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Who's winning

Practice · the owner is played by AI

Practice calls

How to redirect an objection

  1. Relate: agree, never fight it.Pushback: "Fair enough, that makes sense."
    Question: "Good question."
  2. Reframe: their objection is the reason you're calling."That's actually exactly why I'm calling."
  3. Resume: back to the ask."We actually have a system built that answers and organizes all your calls. Would you be open to a quick 15 minute video call where we walk you through it? Tomorrow or Thursday?"

"How much is it?""Good question. It depends on what fits your shop, that's exactly what we go over on the quick video call. The phone answering is free to try for 7 days. Would tomorrow or Thursday work?"

"Just email me something.""Sure. So I don't send you junk, is it the missed calls or getting more work you'd want it on? How about I set up the call and email you the link? Would Thursday at 7 work?"

"We already have someone.""Nice, not trying to replace them. This is just the calls that come in when nobody can pick up. Who gets those right now?" Then back to the ask: "That's what Kage would show you. Would Wednesday at 7 work?"

Never pushy, never lie. One more try at most, then take the no: "No worries, thanks for picking up."

Today

Calls

0Today
0This week
0Booked
Start here
Got voicemail? Say this

Everything else

Other outreach

Your level: SetterYou get paid $359 to $1,500 per phone or ads sale. Next: Closer, earn more on top when you book and close your own.
Read this before your first call

Start here

Everything you need before you dial, in one place. About 10 minutes.

Your jobCall local businesses, mostly trades, and book them a free 15 minute video call with Kage. That's the whole job. You book it, Kage sells it.

Never give a price, not even a range. Never promise results. "Kage goes over that on the call" is a full answer.

Diagnose, don't pitch

Ask permission

"hey [name], my names [your name]. I work for a business located in Medicine Hat called Scaling Solutions. basically what we do is we help businesses get more jobs out of the calls and leads they already get. ill be honest, this is a cold call, but im not selling you anything yet today. if you just wanna give me 60 seconds, id just love to ask you a couple questions to see if this is even worth your time or something you should consider. is that okay with you?"

1 · Missed calls. "do you guys ever miss calls through the week? like when youre on a job or after hours?" If yes, "roughly how many? and what happens to those, do they call back or go to the next guy?"

2 · Capacity. "are you guys at full capacity right now, or could you take on more work if it came in?" If more, "where do most of your new jobs come from right now?"

3 · Website. "when someone googles you, what do they find? do you have a website you're happy with?"

4 · Past customers. "what do you do to get reviews or bring past customers back? anything, or mostly word of mouth?"

Say it back. "so just so I got it, [their words], am I right?"

Pre-frame. "and if I don't think we can help, you wouldn't mind me telling you no?"

Close. "would you be against me putting together a free audit of your google and reviews, and walking you through it on a quick 15 minute call? would [day] at [time] work?" Always a real time from Soonest open.

One question, then listen. "We're good"? Say "perfect" and go to the next one. Pushback? One more question before you let it go. Never a price, "depends on your setup, that's what the 15 minutes is for." The full call is in Scripts.

If they push back

Any objection, 3 steps

  1. Relate: agree, never fight it.Pushback: "Fair enough, that makes sense."
    Question: "Good question."
  2. Reframe: their objection is the reason you're calling."That's actually exactly why I'm calling."
  3. Resume: back to the ask."We actually have a system built that answers and organizes all your calls. If that's something you'd be interested in, would you be open to a quick 15 minute video call where we can walk you through it? Tomorrow or Thursday work better?"

"I'm way too busy.""Fair enough, you've probably got a lot on your plate. That's actually exactly why I'm calling. We have a system built that answers and organizes all your calls, so you can stay on the job. Would you be open to a quick 15 minute video call where we walk you through it? Tomorrow or Thursday?"

"How much is it?"
"Good question. It depends on what fits your shop, that's exactly what we go over on the quick video call. The phone answering is free to try for 7 days. Would tomorrow or Thursday work?"Never a number. Not even a range.
"Just email me something."
"Sure. So I don't send you junk, is it the missed calls or getting more work you'd want it on?" Then: "How about I set up the call and email you the link? Would Thursday at 7 work?" Use a real time from Soonest open.
"I'm busy." "I'm on a job."
"No problem. When's better to call you back, tonight or tomorrow?" Tap Callback with the time they give you.
"We already have someone."
"Nice, not trying to replace them. This is just the calls that come in when nobody can pick up. Who gets those right now?"
"Not interested."
"Fair enough. Is that because you've got it covered, or just a bad day for calls?" If it's still no: "No worries, thanks for picking up." Hang up. Never push twice.
"Is this a scam?"
"Fair question. Scaling Solutions, Medicine Hat, look us up while we're talking. The call's free and nobody asks you for anything on it."
"Is it a robot? Is it AI?"
"Yeah, it's an AI assistant. It sounds like a real person, and we'll let you call it yourself."Always yes. Never dodge it.

What we sell, in plain words

Phone answering comes first. When the owner can't pick up, the call still gets answered, the details get taken, and the owner gets a text with the job. They can try it free for 7 days, and Kage sets it all up.

"We've got a free 7 day trial of something that answers the calls you miss and texts you the job. Kage sets it up on a quick video call. Want me to book you a time?"

We also do websites and Facebook and Instagram ads. If they ask, yes, we do that, and Kage goes over it on the call. You don't have to explain any of it.

The rules

50 calls and 50 other outreach a week

50 calls and 50 other outreach (voicemails, texts, emails, DMs) a week, resets Sunday midnight. The week runs Monday at 12am to Sunday at midnight. Sunday midnight is the deadline. The first week that counts is Mon Oct 19 to Sun Oct 25. Your home screen shows where you're at.

Voicemail counts

A call that reaches voicemail counts as outreach, not a call. Log it as Voicemail.

Log every call, the second you hang up

Every call gets what happened. Every no gets a reason, one tap. That's how Kage sees what's working.

Saturday 10am to 1pm is team calling time

Everyone calls together. The only outs are sports or a family thing.

Hit it, keep your spot

Hit the week and you keep your spot plus first pick of the best daily leads. Miss 2 weeks in a row and you're paused, no daily leads, until you hit a week.

Calling hours are the law

Call only 9am to 9:30pm weekdays, 10am to 6pm weekends, their local time. The app tells you when it's too early or too late.

"Don't call me" means forever

Tap Stop and the number is blocked for the whole team. Use it for "don't call", a STOP text or a "no thanks" email. It blocks that number or email for everyone, for three years. The app warns you before you dial a blocked or booked number. Never dial those.

Bookings need 15 hours notice

The app only shows times at least 15 hours away, so most calls get booked for tomorrow or later.

Texts, emails and DMs

Texts, emails and DMs: include your name, Scaling Solutions, a mailing address and how to opt out (like Reply STOP). If they say stop, log Stop and never contact them again.

How to use the app

1
Add it to your phone

iPhone, open your link in Safari, tap Share, then Add to Home Screen. Android, open it in Chrome, tap the three dots, then Add to Home screen. Your link is your login. Don't share it.

2
Get leads

Open Log. Your list has the leads Kage picked for you that day. Call anywhere in Alberta. Your list mixes every area, and everyone gets an even share of the best leads. You can also find your own, Scripts has where to look. Warm ones first, the businesses that already have the problem.

Your list is a starting point, a mix of towns across Alberta. You can call any business you find, log it the same way.

3
Call

Tap Call on a lead, or put the number in the number bar. If it says blocked, booked, or that someone called it lately, skip it. Then log it like any other call.

4
Log it

Right after you hang up, tap what happened. No answer, Voicemail, Not interested (then tap why), Bad number, Callback, Not a fit, or Stop.

5
Book a slot

They said yes? Tap Book a video call, pick a day and time, and fill in the business, number, town and the owner's first name. Then ask "How many guys do you have on the crew?" and tap their crew size. Never ask what they make.

6
The confirm text

Ask, "Can I text this number the time and the link? Just reply YES to lock it in." Tap Yes, they said OK only if they said yes. Get them to say "yes, see you then", then tap Lock it in. A booking isn't real until they reply YES.

Not ready to book? Tap Fill in info to save who they are for the callback.

The practice caller

A real phone call with an owner played by AI, then a score card. A new owner every time, and some will never say yes, like real life.

  1. Save 587-801-0617 as a contact.Call it "Practice line", so your phone doesn't silence it.
  2. Tap Practice, then Start a practice call.You see the lead first, like one from Your list.
  3. Type your cell number, tap Call my phone.Use your own phone. The first number you use stays yours.
  4. Answer fast.The owner talks first, like you just called the shop. Do your pitch.
  5. Hang up when you're done.It stops at 4 minutes. Your score shows in Practice a few seconds later.

15 a week. They reset Sunday at midnight. Optional, they don't count toward the 50. Aim for 5 or more before your first real calls.

Practice never touches your real calls, the board or your pay. Your booking rate counts only owners who could be booked. Owners who were never going to book are counted on their own.

How you get paid

Setter, one payment per sale. Never spread over months. You book the call, Kage closes it. An ads plan pays a flat $500, $1,000 or $1,500, setup included. A $1,299 website pays you $200, once, when it's paid. A $499 website pays you $75, once, when it's paid. A monthly plan pays you once, the day their first month is paid.

Ads Starter is $500 to you, Ads Growth $1,000, Ads Pro $1,500. A $1,299 website is $200. A $499 website is $75. Phone answering is $359 on $399 a month, $449 on $499. Care is $62. Phone answering pays you the day their first month is paid, about a week after the call.

Closer, later. Book it AND close it yourself and you earn more on top of your setter pay. Kage sets closer pay before anyone gets there. Support lead, later, an extra 5% of the monthly of clients you look after.

Only on money that has actually landed. Leads from Kage's ads have no setter cut. A lead from a business card you handed out counts as yours. The Money tab has it all.

How to become a closer

It's a hard bar, on purpose. It takes a couple of months at least. You need all of these:

  1. 2 or more months as a setter, hitting the weekly minimum every single week.
  2. 25 or more booked calls that showed up, with 5 or more of them closed.
  3. Pass the closer knowledge check.
  4. Pass closer role play on the practice machine 3 times against the hard objections, which are price, "I need to think about it" and "I already have someone".
  5. Watch 5 of Kage's recorded closes.
  6. Close 3 with Kage watching. Then you close on your own.

Business cards

You get about 20 cards. Hand them to owners you meet in person. The QR code on the back opens a short quiz, and it asks "How did you get this card?" Tell them to pick your name.

A lead from a card you handed out counts as yours, paid the same as any booking.

Your own card link picks your name for them, scalingsolutions.ca/card

Videos to watch

Kage's own example calls. Coming soon. They'll go right here.

Until then, search YouTube or TikTok for
cold call opener for tradesbooking a meeting on a cold callobjection handling for contractorshow to not sound like a salespersonsell the result not the tech

Pick one thing from a video and try it on your next ten calls. Never copy a results claim from a video. Say only what's true about us.

Before your first call

  1. Add the app to your home screen.
  2. Read this page, then Scripts.
  3. Do 5 practice calls.
  4. Be on the team call Saturday 10am to 1pm.

Stuck on anything? Text Kage.

On the call

Scripts

The call: diagnose, don't pitch.

Ask permission, then ask questions to see if it's even worth it for their business.

One question, then listen.

Ask permission

"hey [name], my names [your name]. I work for a business located in Medicine Hat called Scaling Solutions. basically what we do is we help businesses get more jobs out of the calls and leads they already get. ill be honest, this is a cold call, but im not selling you anything yet today. if you just wanna give me 60 seconds, id just love to ask you a couple questions to see if this is even worth your time or something you should consider. is that okay with you?"

  1. Missed calls "do you guys ever miss calls through the week? like when youre on a job or after hours?" If yes, "roughly how many? and what happens to those, do they call back or go to the next guy?"Got a hook on the lead, like "your site says 24/7"? Start the question with it.
  2. Capacity "are you guys at full capacity right now, or could you take on more work if it came in?" If more, "where do most of your new jobs come from right now?"
  3. Website "when someone googles you, what do they find? do you have a website you're happy with?"
  4. Past customers "what do you do to get reviews or bring past customers back? anything, or mostly word of mouth?"
  5. Say it back "so just so I got it, [their words], am I right?"
  6. Pre-frame "and if I don't think we can help, you wouldn't mind me telling you no?"
  7. Close "would you be against me putting together a free audit of your google and reviews, and walking you through it on a quick 15 minute call? would [day] at [time] work?" Always a real time from Soonest open. Book it in the app right there, never "I'll call you back." Ask "WhatsApp, text or email for the audit?" and tap it on the booking. Then "Can I text this number the time and the link? Just reply YES to lock it in." Tap Yes, they said OK only if they said yes.

One question, then listen. Let them finish before the next one.

"We're good"? Say "perfect" and go to the next question.

Pushback? Ask one more question before you let it go.

Never a price. "depends on your setup, that's what the 15 minutes is for."

Tip. say "would you be against…", not "would you be open to…".

Where to find leads

1 · Hiring for the phoneLocal trades hiring a receptionist, dispatcher or office admin, on Indeed, Kijiji or Facebook. They're trying to fix the phone problem right now.

2 · ReviewsGoogle reviews that say "never called back", "couldn't reach them" or "voicemail". Read the reviews before you dial.

3 · Running adsSearch the Meta Ad Library (e.g. "furnace" in your area). They pay for leads, so every call they miss costs them.

4 · People you knowParents, relatives, friends' parents with a trade business. Ask for an intro.

5 · Google MapsTrade + town, anywhere you want: roofer Lethbridge, plumber Brooks. Skip big chains and franchises.

Before you reach outWebsite: none, or broken? How many reviews? When was the last one?

Best honest openerCall their line after hours (6–9pm). If it goes to voicemail, open the next day with "I called your line last night around 7 and got voicemail." Only if it really happened.

How to reach them, and the rules

CallWeekdays 9am–9:30pm, weekends 10am–6pm. Check the number isn't blocked (the app warns you). Say your name and Scaling Solutions first.

Facebook / Instagram DMTo the business page. Say who you are, and end with "reply STOP and I won't message again."

They say stop"Don't call", or STOP to a DM: tap Stop: don't contact again with the channel it came in on. That blocks them for all of us.

More questions, and what each answer means
"How do most new customers find you right now?"

If they say: Word of mouth only

They need: Google profile + website

Learn what this is

A full Google Business Profile with photos and reviews, plus a simple website. When someone who has never heard of them searches for their trade in town, they can find them and trust them enough to call.

"when someone who's never heard of you looks for a [trade] in town, we make sure you're the one they find and call."

"When you're on a job and the phone rings, what happens?"

If they say: Voicemail, or family picks up

They need: AI phone answering

Learn what this is

It picks up the calls they can't get to, gets the details, books the job or flags an emergency, and texts them the job within a minute. Their phone still rings first. It says it's an automated assistant.

"it picks up when you can't and texts you the job."

Hear it: 587-801-0617
"Do you have a website? Does it bring you calls?"

If they say: No, or an old one

They need: Website

Learn what this is

A website built to get found on Google and turn visitors into calls, with tap-to-call on phones. They own it.

"a site that gets you found and gets the phone ringing. you own it."

"If a lot more jobs came in next month, could you handle them?"

If they say: Yes (if no, don't push ads)

They need: Facebook + Instagram ads

Learn what this is

Ads shown to people in their area on Facebook and Instagram. We make the ads and run them, so more of the jobs they want come in.

"we bring you more of the jobs you want, right here in your area."

"What happens after you send a quote?"

If they say: They wait and hope

They need: Estimate follow-up texts

Learn what this is

After a quote goes out, friendly follow-up texts go to the customer on their own, so a quote doesn't go quiet just because the owner was busy.

"it follows up on your quotes for you, so a yes doesn't slip away."

"Do you ever hear from past customers again?"

If they say: No

They need: CRM + review requests

Learn what this is

A simple customer list that texts each customer for a Google review after the job, automatically, and reminds past customers when it's time again.

"it texts your customer for a google review after every job, automatically, and brings past customers back."

"What's the most annoying admin thing you do every week?"

If they say: Anything they hate doing

They need: Custom automation or dashboard

Learn what this is

Kage builds custom systems that take the boring office work off their plate: bookings, follow-ups, reminders, a dashboard of their numbers.

"yeah, we can build that. Kage maps it out on the call."

Example 1

Them: "Yeah, it mostly goes to voicemail when I'm on a roof."

You: "how long has that been a problem?"

Them: "Forever, honestly."

You: "so just to make sure I got it, calls hit voicemail while you're working, and that's been going on a while, am I right? would you be against Kage putting together a free audit, texting it to you before a quick 15 minute call? does Thursday at 7 or Friday at 7 work better?"

Example 2

Them: "Word of mouth, mostly. I don't really have a website."

You: "give me an example. when someone new finds you, how does it happen?"

Them: "A buddy tells a buddy."

You: "so new people can't really find you on Google right now, am I right? would you be against Kage putting together a free audit of your google and reviews before a quick 15 minute call? does Tuesday at 7 or Wednesday at 7 work better?"

Never say

"we've been doing work with plumbers across Alberta". Say "when we look at trades around Alberta".

Anything about ranking higher or showing up first on Google.

"free website for every customer" or "only pay if we get you jobs". Not our offers.

A price. "Kage covers that on the call."

Review asks, in plain words only: "it texts your customer for a google review after every job, automatically." No price, no "lots of clients use it".

Then say what we'll show them

Missed calls"We've got a free 7 day trial of something that answers the calls you miss and texts you the job. Kage sets it up on a quick video call. Want me to book you a time?"

Picture it (phone answering)"Say a pipe bursts at 2am and they call you. It picks up and texts you the job."

More work"We can show you how shops like yours get more jobs from Facebook and Instagram around here."

Website"We can show you a site that gets you found and gets the phone ringing."

Reviews"We can show you an easy way to get more reviews from customers you already have."

What we do, if they ask

Front desk"Your phone still rings first. Calls you can't get to get answered for you. It gets the details, books the job or flags an emergency, and texts you within a minute. It says it's an automated assistant. Every caller gets saved to your customer list, and after each job your customers get asked for a Google review. You can try it free for 7 days, and Kage sets it all up."

Text-back"The simpler version. If you miss a call, the caller gets a text from your business right away, and their reply comes to you."

Ads"We run Facebook and Instagram ads for you in your area and make the ads ourselves. We build the page the ads land on, even if you don't have a website. Your ad budget goes straight to Facebook on your own card. The ads plans run three months to start, because it takes that long to learn what works."

Websites"A website that gets you found and gets the phone ringing. You own it."

The price?"It depends on what fits your shop. Our team goes over it on the call, so no surprises."

If they push back

Any objection, 3 steps

  1. Relate: agree, never fight it.Pushback: "Fair enough, that makes sense."
    Question: "Good question."
  2. Reframe: their objection is the reason you're calling."That's actually exactly why I'm calling."
  3. Resume: back to the ask."We actually have a system built that answers and organizes all your calls. If that's something you'd be interested in, would you be open to a quick 15 minute video call where we can walk you through it? Tomorrow or Thursday work better?"

"I'm way too busy.""Fair enough, you've probably got a lot on your plate. That's actually exactly why I'm calling. We have a system built that answers and organizes all your calls, so you can stay on the job. Would you be open to a quick 15 minute video call where we walk you through it? Tomorrow or Thursday?"

We also do

Anything custom they ask about, say yes. Kage builds custom systems. Say: "Yeah, we can do that, Kage will go over it with you on the 15 minute video call. Tomorrow or Thursday?"

Full automation"Yeah, we build custom systems that handle the office work: bookings, follow-ups, quotes, reminders. Kage can map out what yours would look like on the 15 minute call. Tomorrow or Thursday?"

Merch"Yeah, we build merch stores: your logo on hoodies, shirts and hats, printed when someone orders, so you never hold stock. We did one for Rig Dawgs, an oilfield company. Want to see it on a quick video call?"

Websites, ads, booking for barbers and salons"Yep, we do that too." Then the same ask.

Not sure"Good question, I'll make sure Kage covers that on the call." Never guess, never give a price.

"How much is it?"
"Good question. It depends on what fits your shop, that's exactly what we go over on the quick video call. The phone answering is free to try for 7 days. Would tomorrow or Thursday work?"Never a number. Not even a range.
"Just email me something."
"Sure. So I don't send you junk, is it the missed calls or getting more work you'd want it on?" Then: "How about I set up the call and email you the link? Would Thursday at 7 work?" Use a real time from Soonest open.
"We're good."
"Perfect." Then go straight to the next question, like "are you guys at full capacity right now, or could you take on more work if it came in?"
"I'm not the owner."
"No problem. You probably know the phones better than anyone. Do you guys ever miss calls through the week?" Then: "Who makes the call on stuff like this? Could I set up 15 minutes with them and Kage, would Thursday at 7 work?" Use a real time from Soonest open.
"I need to think about it."
"For sure. What's the part you want to think about?" Listen, answer that in one line, then: "That's what the 15 minutes with Kage is for, no pressure to decide anything. Tuesday or Thursday?"
"I'm busy." "I'm on a job."
"No problem. When's better to call you back, tonight or tomorrow?" Tap Callback with the time they give you.
"Is this a scam?"
"Fair question. Scaling Solutions, Medicine Hat, look us up while we're talking. The call's free and nobody asks you for anything on it."
"We already have someone."
"Nice, not trying to replace them. This is just the calls that come in when nobody can pick up. Who gets those right now?"
"We don't miss calls."
"Nice, that's rare. So when you're on a job or it's after hours, who picks up?" Listen. Then: "That's the part Kage would show you. 15 minutes on a video call, Tuesday or Thursday?"
"How old are you?"
Straight answer, then keep going. Don't apologise for it.
"Not interested."
"Fair enough. Is that because you've got it covered, or just a bad day for calls?" If it's still no: "No worries, thanks for picking up." Hang up. Never push twice.
"Is this a robot?" (about you)
"No, I'm a real person. I'm [your name], with Scaling Solutions in Medicine Hat."
"Is it a robot? Is it AI?"
"Yeah, it's an AI assistant. It sounds like a real person, and we'll let you call it yourself."Always yes. Never dodge it.

Never quote a price or promise anything. "That's one for our team on the call" is a full answer.

Your pay

Money

Owed to you
$0
Coming$0
This month$0
All time$0

Your deals

How you get paid

Setter: one payment per sale. You book the call, Kage closes it. An ads plan pays a flat $500, $1,000 or $1,500, setup included. A $1,299 website pays you $200, once, when it's paid. A $499 website pays you $75, once, when it's paid. A monthly plan pays you one payment, the day their first month is paid: $359 on $399 phone answering, $449 on $499, $62 on Care.

You get paid the day the client's first payment lands. One payment, no waiting months.

Only on money that has actually landed. Each payment reaches you within 3 days of their first payment landing.

What that looks like

Sale
You make
Ads Starter, $499/mo + $499 setupOne payment, the day their first payment lands
$500
Ads Growth, $1,199/mo + $499 setupOne payment, the day their first payment lands
$1,000
Ads Pro, $1,999/mo + $499 setupOne payment, the day their first payment lands
$1,500
Website, $1,299Once, when they pay
$200
Website, $499Once, when they pay. That's the price with a monthly plan
$75
Phone answering, $399/moOne payment, the day their first month is paid
$359
Phone answering, $499/moOne payment, the day their first month is paid
$449
Care plan, $69/moOne payment, the day their first month is paid
$62
Custom jobs (automation, merch, anything custom)15% of the deal, paid when the client pays.
15%
Example: bothPhone answering $399/mo + a $499 website.
$75 when the site is paid, $359 when their first month is paid
$434

The ladder

Setter, you nowYou book it, Kage closes it. The table above
Now
CloserOn deals you close. Kage sets closer pay before anyone gets there
Later
Book it AND close it yourselfYour setter pay, plus more on top
On top
Support lead, laterOf the monthly of clients you look after
+5%

Leads from Kage's ads: no setter cut. Kage paid for that lead.

Business cards: a lead from a card YOU handed out counts as yours. When they scan it, the quiz asks "How did you get this card?" and they pick your name. Your own card link adds ?ref= and your name, so it's picked for them.

How to become a closer

It's a hard bar, on purpose. It takes a couple of months at least. You need all of these:

  1. 2 or more months as a setter, hitting the weekly minimum every single week.
  2. 25 or more booked calls that showed up, with 5 or more of them closed.
  3. Pass the closer knowledge check.
  4. Pass closer role play on the practice machine 3 times against the hard objections, which are price, "I need to think about it" and "I already have someone".
  5. Watch 5 of Kage's recorded closes.
  6. Close 3 with Kage watching. Then you close on your own.
The short version

Learn

The call: diagnose, don't pitch.

Ask permission, then 4 questions to see if it's even worth it for their business. Say it back, pre-frame, close with a real time.

Open the call in Scripts

How everything works

Facebook and Instagram ads
What it is

We make and run Meta ads on Facebook, Instagram or both, with real photos of their work, so people in their town ask them for quotes.

Who it's for
  • Shops that want more work and have room to take it on.
  • Facebook tends to suit trades and anything aimed at homeowners. Instagram suits businesses where the result is the sell, like salons, food and fitness.
  • Owners with photos of jobs they've done, even off their phone.

Signs on the call

  • "Word of mouth only." "It's slow some months." "Yes, we could take more."
  • Not a fit right now if they say they're slammed and can't take more work.
How it works

For their customer

  1. Someone in their town scrolling Facebook or Instagram sees an ad with photos of the owner's real work.
  2. They tap it and fill in a short form without leaving the app, or land on a page built for the ad and call.
  3. The lead reaches the owner the moment it comes in.

For the owner

  1. Step one is free. We build out his Google Business Profile, the map listing people tap, as part of setup.
  2. We run Meta campaigns aimed at his town and service area. We pick Facebook, Instagram or both before any money moves.
  3. Tracking goes in before anything runs, so every lead has a source.
  4. We write the words, make the pictures and short videos from his photos, and build the page the ad lands on, even if he has no website.
  5. New ads every month, and he sees how many leads came in and what each one cost.
What the owner gets
  • Leads straight to him as they come in.
  • A Google Business Profile done properly, which stays his and keeps working if the ads stop.
  • Ads, pictures, videos and a landing page, all made for him.
  • Fresh ads every month and plain numbers on what the spending produced.
  • The ad account and its history stay his.
Setup, who does what
  • Kage sets up the ad account, the Google profile, the tracking and the landing page, and runs the ads.
  • The owner sends photos of real jobs and puts his own card in the ad account. Meta bills that card directly. We never hold or touch the ad money.
  • The owner picks how much to spend each month, and that becomes a hard cap Meta can't pass. Kage goes over it on the call.
Common questions
"Do I need a website?"
"No. We build a page for the ads to land on, even if you don't have a site."
"Who holds the ad money?"
"You do. Your card goes in your own ad account and Facebook bills it directly. We never touch it."
"How much do I have to spend?"
"You pick the number, and it's a hard cap. Our team goes over what makes sense for your trade on the call."
"Do you do Google ads?"
"We run Facebook and Instagram. Your Google listing gets set up properly as part of it."
"I don't have good photos."
"Phone photos of real jobs are fine. If you don't have any yet, we'll tell you first and get some before anything runs."
"How many jobs will I get?"
"Nobody can promise that. Our team walks through the numbers for your trade on the call, and tells you straight if it doesn't fit."
Never say

Any price or ad budget number. Kage covers pricing on the video call. Never promise leads, jobs or a return, never say we run Google ads, and nothing that isn't on this card.

Websites
What it is

A custom website built to get their phone ringing, which they own outright.

Who it's for
  • Shops with no website, or only a Facebook page.
  • Shops with a site that's old, broken, slow, or hard to use on a phone.

Signs on the call

  • "We don't have one." "It's old." "It doesn't bring us calls."
  • They say people find them by word of mouth only.
How it works

For their customer

  1. They find the business on Google, often on a phone.
  2. The call button is on every screen, so calling takes one tap.
  3. Or they fill a short quote form, which lands in the owner's email in seconds.

For the owner

  1. Free mockup first. We build his real homepage before he pays or signs anything.
  2. If he likes it, he approves the full build. He pays after he approves the finished site, and it goes live the same day.
  3. The finished site is usually ready about a week after we get his photos and details.
  4. Every build has a page for each service and each town, set up properly for Google, online booking for estimates, and counting of every form from day one.
What the owner gets
  • A fast site built for phones first, with tap to call everywhere.
  • Quote forms that reach his email.
  • Pages Google can find for each service and each town.
  • He owns it. The domain is in his name, and he gets the files if he ever wants another developer.
Setup, who does what
  • Kage builds the mockup, the full site, and handles the domain and publishing.
  • The owner sends photos of his work, his services and the towns he covers, then says yes to the mockup and the finished site.
Common questions
"Do I own it?"
"Yes, from the day it goes live. The domain is in your name and the files are yours."
"Can I see it first?"
"Yes. We build your homepage free before you pay anything. If you don't like it, you walk."
"How long does it take?"
"Usually about a week after we get your photos and details."
"Why not just use Wix?"
"You can. Ours are custom built to make the phone ring, load fast, and you own them outright."
Never say

Any price. Kage covers pricing on the video call. Never promise a spot on Google or a number of calls, never promise it faster than about a week, and nothing that isn't on this card.

Phone answering
What it is

An assistant that answers the calls the owner can't get to, as their business, takes down the job, and texts it to the owner.

Missed calls onlyEvery call

Missed calls only. Their phone rings first. It only picks up the calls that would have gone to voicemail.
Every call. It answers every call, and the urgent ones go to the owner right away.

Who it's for
  • Trades who work with their hands. Roofers, plumbers, electricians, heating and cooling, anyone on a roof, under a sink or driving.
  • One or two person shops with no one in the office.
  • Shops whose site promises round the clock or emergency service.

Signs on the call

  • "It goes to voicemail." "I call them back later." "I miss a lot."
  • They answer out of breath, from a truck, or say they're on a job.
  • Calls come in after hours or on weekends.
How it works

For their customer

  1. The customer calls the business number, same as always.
  2. The owner's phone rings first. With missed calls only, if nobody picks up after a few rings, the call forwards to the assistant. We set how many rings, usually 3 to 5.
  3. The assistant answers with the business name. It says it's an automated assistant and that the call is recorded.
  4. It gets their name, number, address and what's wrong. It never quotes a price.
  5. If it sounds like an emergency, like a gas smell or someone hurt, it books nothing. It tells them to get out and call 911 from outside, and flags the owner right away.

For the owner

  1. Within about a minute of the caller hanging up, the owner gets a text with the job. How urgent it is sits on the first line, then the name, number, address and the problem.
  2. He can reply to the text to mark it booked, quoted or not a job.
  3. Every caller is saved to his customer list with what they called about.
  4. When he marks a job done, the customer gets one ask for a Google review three days later.
What the owner gets
  • A real conversation for every caller instead of voicemail, day or night.
  • The job on his phone in about a minute, so he can call back while they still want him.
  • Emergencies handled safely and flagged to him first.
  • A customer list that builds itself, and review asks after each job.
Setup, who does what
  • Kage sets it up with the owner on the video call, and does everything after that, including the call forwarding.
  • The owner sends a few details, like his hours, his services and the towns he covers, and turns on call forwarding on his phone, which Kage walks him through. That's it.
  • Before any of his customers reach it, we test it with real calls, including a gas smell emergency every time. It goes live 2 to 4 days after he sends his details.
  • Free 7 day trial. Nothing to pay to try it. Kage goes over what happens after the 7 days on the call.
Common questions
"Is it a robot?"
"Yeah, it's an AI assistant. It tells every caller it's an automated assistant and that the call is recorded. Your phone still rings first, so it only gets the calls you'd miss."
"Does it work with Microsoft Teams?"
"Yes. Teams can forward the calls nobody answers to an outside number. Your IT person may need to allow forwarding to outside numbers. Kage sorts out the rest on the call."
"Will it work with my phone?"
"Most cell phones and office lines can forward calls. Some prepaid and internet lines can't, so Kage checks yours on the call."
"My customers want a person."
"They still get you first. This only picks up when you can't, and it texts you anything urgent right away. Better than voicemail at 9pm."
"Does it put the call through to me?"
"No, it doesn't transfer the call. It texts you the job, and the urgent ones go to you right away."
"Jobber already has one."
"Could be a fit. The difference is our team sets all of it up for you, forwarding included, and it's built for your calls."
"How much is it?"
"It's free to try for 7 days. Our team goes over the rest on the call, so no surprises."
Never say

Any price. Kage covers pricing on the video call. Never promise how many jobs it will catch or book, never say it transfers calls live, never say it's a person, and never say it's live today. Nothing that isn't on this card.

Care
What it is

Optional monthly upkeep for their website, with unlimited edits, big or small.

Who it's for
  • Owners who'd rather never touch their website.
  • Shops that change hours, services, photos or promos through the year.

Signs on the call

  • "Our hours on there are wrong." "I never update it." "Someone else built it and I can't change it."
How it works

For their customer

  1. They always see the right hours, numbers, services and photos.

For the owner

  1. He sends a request through the care form on our site, or by text.
  2. It lands on our desk. Most are done within a business day or two, and he gets a text when it's done.
  3. If the site is down, he texts and we jump on it.
  4. It covers text, numbers, hours, photos, a new page, layout changes, services, seasonal promos, and anything that looks off on a phone.
  5. If something turns into a proper build, like an online store, we say so and quote it before any work starts.
What the owner gets
  • Unlimited edits, including a new page or a layout change.
  • Nothing billed on top without him agreeing first.
Setup, who does what
  • Kage adds it to the site. There's nothing to install.
  • The owner just sends what he wants changed.
Common questions
"Do I have to get it?"
"No, it's optional."
"What if I cancel?"
"Your site stays up. You just look after it yourself from there."
"Is a new page covered?"
"Yes. A new page or a layout change is covered."
Never say

Any price. Kage covers pricing on the video call. Never say Care is required, never promise same day edits, and nothing that isn't on this card.

Scaling CRM
What it is

A customer list that keeps in touch for them by email, on its own.

Who it's for
  • Businesses whose customers come back every few years or send referrals, like realtors, contractors and clinics.
  • Owners with a list of past customers they never follow up with.

Signs on the call

  • "Most of my work is repeat or referral." "I lose touch with past customers."
How it works

For their customer

  1. They get a birthday email, and a home anniversary email on the date they bought, sent automatically.
  2. When the owner marks their job done, they get one email asking for a Google review three days later.
  3. They can sign up from the owner's site, with the consent box Canadian law requires.

For the owner

  1. Every customer sits in one list.
  2. Birthday and anniversary emails go out on their own.
  3. He can send a mass email any time, with ready made templates.
  4. He marks a job done, and the review request goes out by itself.
  5. It sends email only, never text messages.
What the owner gets
  • He stays in touch with every past customer without lifting a finger.
  • Review requests after every job.
  • His list is his. He can export it any time.
  • One already runs for a Medicine Hat realtor.
Setup, who does what
  • Kage builds it around their business and sets up the emails.
  • The owner sends his customer list and his Google review link, then marks jobs done.
Common questions
"Does it text my customers?"
"No, it's email only."
"Can it track my quotes and jobs?"
"Not today. That would be custom work, and our team would scope it with you before anything gets built."
"Who owns the list?"
"You do. You can export it any time."
Never say

Any price. Kage covers pricing on the video call. Never say it sends texts, never promise features that aren't listed here, and nothing that isn't on this card.

Bundles
What it is

Two or more of these set up together as one plan, by one team.

Who it's for
  • Shops with more than one problem, like missed calls and no website.

Signs on the call

  • They tick more than one box. They miss calls, they want more work, and their site is old or missing.
How it works

For their customer

  1. They find a business that shows up online, answers every call, and follows up after the job.

For the owner

  1. Phone answering plus a website. Calls get answered, and people who look him up find a real site.
  2. Ads plus a website. Ads send people somewhere, so a good site makes them work harder.
  3. Phone answering plus ads. Calls get answered first, then ads bring more of them.
  4. All three. Found online, every call answered, and more calls coming in.
  5. A website costs less when it comes with phone answering or ads. Kage covers that on the call.
What the owner gets
  • One plan and one team for all of it, instead of three different people.
  • Everything set up to work together from day one.
Setup, who does what
  • You tick every Interested in box that fits when you book, and put their words in the notes.
  • Kage puts the package together on the video call and sets all of it up.
  • The owner does the same one or two things each part needs, like turning on call forwarding or sending photos.
Common questions
"Can I just get one thing?"
"Sure. Our team will show you what fits on the call."
"Is it cheaper together?"
"Our team goes over pricing on the call, so no surprises."
"Which one should I start with?"
"Usually getting every call answered comes first, then more calls. Our team will tell you straight on the call."
Never say

Any price, bundle price or discount. Kage covers pricing on the video call. Never promise a deal, and nothing that isn't on this card.

New? Read Start here first
Add this app to your phone

iPhoneOpen your link in Safari. Tap the Share button (square with an arrow), scroll down, tap Add to Home Screen, then Add.

AndroidOpen your link in Chrome. Tap (three dots), then Add to Home screen or Install app, then Add.

Your link is your login. Don't share it.

The jobCall trades businesses and book them a free 15-minute video call with our team. That's it. No selling, no prices.
Go through the whole app before your first call: Start here, What we sell, Scripts, then Money.

Log every call

The yeses AND the no's. It takes one tap. It's how Kage sees how you're doing, how many calls you're getting in, and what's working, so he can help you book more.

It also stops two of us calling the same shop, and the first booking on a number is the record that makes it yours.

1
The diagnosis call

"hey [name], my names [your name]. I work for a business located in Medicine Hat called Scaling Solutions. basically what we do is we help businesses get more jobs out of the calls and leads they already get. ill be honest, this is a cold call, but im not selling you anything yet today. if you just wanna give me 60 seconds, id just love to ask you a couple questions to see if this is even worth your time or something you should consider. is that okay with you?"

Then stop talking and let them answer. Ask the 4 questions one at a time, and listen: missed calls, could they take more work, their website, how they get reviews and past customers back. Say it back in their words, then "and if I don't think we can help, you wouldn't mind me telling you no?" Then the close: "would you be against me putting together a free audit of your google and reviews, and walking you through it on a quick 15 minute call? would [day] at [time] work?" Use a real time from Soonest open. The full call is in Scripts.

2
What you earn

One payment per sale. A website pays you once, when it's paid. A monthly plan pays you once, the day their first month is paid. Book it and close it yourself later and you earn more on top. The Money tab has the exact amounts and the path there.

3
Who to call

Trades in Alberta: roofers, plumbers, HVAC, electricians, landscapers. Search Google Maps for trade + town, like roofer Lethbridge

The app warns you if a number is already booked or on the do-not-call list. Never dial those.

4
The 5 things owners say

"How much is it?""Good question. It depends on what fits your shop, that's exactly what we go over on the quick video call. The phone answering is free to try for 7 days. Would tomorrow or Thursday work?" Never a number.

"I'm busy.""No problem. When's better to call you back, tonight or tomorrow?" Then tap Callback.

"Send me info.""Sure. So I don't send you junk, is it the missed calls or getting more work you'd want it on?" Then offer 15 minutes with Kage instead.

"We get enough work.""Good to hear. The call's about the jobs that never reach you, like the calls you miss on site. Worth 15 minutes?"

"Is it AI? A robot?""Yeah, it's an AI assistant. It sounds like a real person, and we'll let you call it yourself." Always yes, never dodge it. Talk about what it does for them, not the tech.

5
How to book

Tap Book a video call and pick a time (at least 15 hours away). Fill in the business, number, town and owner's first name. Ask "How many guys do you have on the crew?" and tap their crew size. Ask "Can I text this number the time and the link?" and tap Yes, they said OK only if they did. Before you hang up, get them to say "yes, see you then". Then Lock it in.

Not ready to book? Tap Fill in info to save who they are for the callback. Nothing gets booked.

6
The rules

Call only 9am to 9:30pm weekdays, 10am to 6pm weekends, their local time. Be polite. Take no for an answer and never push twice. Never quote a price or promise results. "Don't call" means forever: tap Stop and it's blocked for all of us.

What we sell

Never quote prices on the phone. Kage covers pricing on the video call. Don't promise results either. The one thing you can say is that phone answering is free to try for 7 days.

Phone answering

When the owner misses a call, it answers with their company name, gets the details, and texts them the job.

Free 7 day trial. The owner can try it free for 7 days. Kage sets everything up on the video call, and there's no cost to try.

Missed calls only, after 3–5 ringsEvery call

Who it's forTrades who miss calls on a job or after hours.

"We've got a free 7 day trial of something that answers the calls you miss and texts you the job. Kage sets it up on a quick video call. Want me to book you a time?"

Text-back

The simpler version. When the owner misses a call, the caller gets a text from their business right away, and the reply goes to the owner.

Who it's forOwners who want something simple for missed calls.

"If you miss a call, the caller gets a text from your business right away, and their reply comes to you."

Facebook and Instagram ads

We make and run the ads, with real photos of their work, to bring in quote requests. One campaign, with the ads tested so the money goes to what works. Their ad budget goes on their own card, straight to Facebook.

Who it's forShops that want more work and can take it on.

"We can show you how shops like yours get more jobs from Facebook and Instagram around here."

Websites

Built for phones, a call button everywhere, a page for each service and each town they work in, and set up for Google. They own it.

Who it's forShops with no website, or one that's old or broken.

"We can show you a site that gets you found and gets the phone ringing."

Website care

We host the site, keep it updated, and make their edits.

Who it's forOwners who'd rather never touch their website.

"That's one for our team on the call."

More Google reviews

An easy way to get reviews from customers they've already done work for. With phone answering, customers get asked for a Google review after each job.

Who it's forShops with few reviews, or none lately.

"We can show you an easy way to get more reviews from customers you already have."

We also do

Anything custom they ask about, say yes. Kage builds custom systems. Say: "Yeah, we can do that, Kage will go over it with you on the 15 minute video call. Tomorrow or Thursday?"

Full automation"Yeah, we build custom systems that handle the office work: bookings, follow-ups, quotes, reminders. Kage can map out what yours would look like on the 15 minute call. Tomorrow or Thursday?"

Merch"Yeah, we build merch stores: your logo on hoodies, shirts and hats, printed when someone orders, so you never hold stock. We did one for Rig Dawgs, an oilfield company. Want to see it on a quick video call?"

Websites, ads, booking for barbers and salons"Yep, we do that too." Then the same ask.

Not sure"Good question, I'll make sure Kage covers that on the call." Never guess, never give a price.

Figure out their problem

Ask these
  1. "When you're on a job and the phone rings, what happens to that call?"
  2. "Where does most of your work come from right now?"
  3. "Do you have a website? Does it bring you calls?"
  4. "Could you take on more jobs right now?"
  5. "How many Google reviews do you have?"

"Goes to voicemail." "I miss a lot." "I call back later."

Phone answering

Tell them it's free to try for 7 days, and Kage sets it up on the video call.

Problem: Missed callsInterested in: Phone answering

"Word of mouth only." "Slow some months." "Yes, we could take more."

Ads

Problem: More workInterested in: Ads

"No website." "It's old." "It doesn't bring calls."

Website

Problem: WebsiteInterested in: Website

"We're slammed, can't take more."

Not ads right now

Phone answering may still fit, and it's free to try for 7 days. If not, log Not a fit.

More jobs? NoInterested in: Phone answering, if it fits

Few reviews, or old ones.

Reviews put it in the notes

Interested in: Reviews
Then tell Kage

Tick the matching "Interested in" boxes when you book, and put their words in the notes. That tells Kage what to show them on the call.

Your first 10 calls

Get better (optional)

Long form, on YouTube

Short form, from TikTok

A two-minute booking call2 min · @jeroagencyWatch for: why he's calling, then a capacity question.
Turning down a bad fit2 min · @jeroagencyWatch for: saying "not a fit", kindly.
Booking around their day2 min · @jeroagencyWatch for: "when could you focus, not on site?"
The questions that open people up1.5 min · @zacktubWatch for: "if you could change one thing". Skip his review offer at the end.
Sell the result, not "AI"1 min · @sixflowautomationsWatch for: what it does for them, never the tech.

Keep learning

Search on YouTube or TikTok
cold calling for appointmentsobjection handling for contractorsbooking a discovery callcold call openerhow to not sound like a salesperson

The habitWatch one a week. Pick one thing from it and try it on your next ten calls.